What is BuildMyRank?

BuildMyRank is a private network of websites that let you post little snippets with hyperlinks back to your own page.  The domains are already aged and range in PageRank (PR) from PR1 to PR7.  These websites are also hosted on multiple Class A, B and C IP addresses.

The system works by creating a snippet of your page including a link for every 150 words you write; i.e. if you write a 300 word article you can include 2 links back to your page.

Quality is Paramount

One of the great things about BuildMyRank is that they are very quality focused.  They review everything before placing it on their network so you know your links are going to be in a great neighborhood.  Before you can start positing the BMR team will review your domain to make sure it doesn’t include anything that will hurt the rest of the sites on the network.  Each snippet is also reviewed to make sure it is in fluent English without spelling and grammatical errors.  They will reject poorly written posts so be aware.

One point that is different to many other networks is that each snippet is only sent to one site, so you have to write 150 words just to get 1 link.  This might seem like a lot of work but it really doesn’t take long to write a well written article once you are comfortable with the content on your site.

These aren’t low quality forum profile links either; they are links on content based sites – with age and PR.  They are also posted to relevant categories so your links are going to be surrounded by loosely relevant content – I personally think this is important for a site in the long run.

If you don’t like the idea of writing you can always outsource the creation of the 150 word posts.  You can either do this directly from BuildMyRank at $2/150 words or you can find your own workers.

BuildMyRank gives you the ability to create accounts specifically for your writers and you can then give those writers to access to only the projects you want them to work on.  It works well and I have managed to get my costs down to about $1/link.

Strength of the Network

The domains used throughout the network vary in PageRank from PR0 to PR7.  I have included a screenshot below of the breakdown for my current projects.

As you can see in the pie-chart above, the majority of the domains range in PR from 1 to 3.  The higher PR domains are a nice bonus but nowhere near as common.

IP diversity is also important.  I took a random sample of 50 articles from a project and found 34 unique IP addresses (addresses with at least a unique C-Class IP).

Many people are now obsessed with getting their backlinks indexed and spend a lot of time on the process or boosting their existing links to make them a bit more valuable.  BuildMyRank does this automatically for you by bookmarking each article to a claimed 75 social bookmarking sites and some other Web 2.0 properties.

The RSS feed from each site is also submitted to different directories and aggregators to pretty much do what a lot of the ‘backlink boosters’ do.  What this means is each of your links is indexed consistently quick; checkout the graph of their indexing rate below to see what I mean.  I manually check the links regularly to make sure they are staying indexed and I haven’t ran into any problems yet.

Sounds Good In Theory – What About the Real World?

If you do your keyword research and competition analysis properly then you will find that BuildMyRank is a great backbone for a backlinking campaign.   The links might take up to 5 minutes to create (to write the 150 words) but you always know where the next link will be coming from.  This is a huge positive.

I get keywords (that follow the criteria mentioned in my free blueprint) onto at least the first page of Google with less 10 backlinks from the BMR network.  This is why I am such a huge fan of it.  I do also submit the RSS of my sites to various aggregators and a Ping.fm account but the big links are from this network – I will be talking about this in future reports.

I created a fresh new site in the middle of October and these are some of the results I have had using just BuildMyRank and the RSS with Ping.fm combo.

This keyword is ranked #5 after 5 BMR articles:

The following keyword is ranked #7 after just 3 BMR articles:

The next keyword is ranked #9 with 2 BMR articles:

The final one I will show is ranked #6 with 4 BMR links:

I understand these aren’t tough keywords but my whole approach to creating affiliate sites is working with keywords and content I know I can get to the number 1 spot. With the consistent results I get from BMR I can focus more on content generation rather than finding ways to consistently get backlinks.

I’ll update this review over the next few weeks to keep you updated with how these move up the front page.

I have also successfully moved existing aged content up the rankings with the addition of groups of BMR links.

Conclusion – This is a Great Service

I have had consistent success with the BuildMyRank network and there is no reason you can’t too.  The interface is easy to use, the network is kept clean and full of quality sites, your links are indexed fast and the produce positive results.

What I recommend you do if you haven’t already is give the network a trial yourself for one page and one keyword and see what results you get after creating the 10 free links.  This means you have no risk and you make your own mind up.

Sign-ups do close on occasions to prevent the network from being flooded. They try very hard to make sure the network can handle the traffic by continually seeking out fresh domains. They want to make sure that each site gets no more than 5 new posts per day, many other networks get up to 50 and the links become almost worthless.

If sign-ups are currently closed when you visit the site, just subscribe to the waiting list and you’ll get an email when it is opened up again.

Click here to give BuildMyRank a trial with 10 free backlinks.

I have tried a lot of different networks and tools and this is the only one I now rely on.

If your focus is the internet marketing niche itself, you probably already have a fair sized list and are used to promoting offers and products from other vendors weekly or even daily.  It is a powerful asset when used wisely.  I know I wish I started earlier doing it.

What I have been doing for a while now is collecting the email addresses of visitors to my niche sites…and it is now really starting to pay off.

I was pretty much forced into taking action on building my first niche mailing list.  I had a page that was getting 100+ unique views per day but for some reason they just weren’t clicking my AdSense ads…I had a great page but it was pretty much worthless.  They would read my article and then disappear.

The subject of the page wasn’t suitable to have a product listed so Amazon was out of the picture.  I couldn’t find any relevant products on Clickbank so no-point going there.  The only that I could think of was to remove the information off the site and make them opt-in to a mailing list to receive it.

I kept reading about the importance of list building on all of the internet marketing sites but never gave it a chance – it seemed too hard!

I turned my article into a series of emails to drip feed them the information over a few weeks.  I modified the page so it became a squeeze page.  I was very careful to keep the content SEO friendly without damaging the potential for converting the traffic.  With the off-site SEO up to scratch the reworking of the landing page didn’t affect my position in the SERPs.

Traffic continued to flood in and I now manage to get 25% of the visitors onto my mailing list.  (You can obviously improve on this conversion rate with more testing and better copy).

After each person has gone through the auto responder series they should now (hopefully!) trust what I have to say and look forward to the next message…this is where you can make some great money from your list.

Like many affiliate marketers, I am constantly adding new content to my sites and this usually centers on a product review or a comparison feature article.  I base what I write on my keyword research but it still takes time to get traffic from Google.  With my fancy new mailing list, I just have to send out a broadcast (or add a new follow-up to the auto responder series) and I instantly get a flow of traffic from people who already like what I say.  I write content for my list based on the medium to short term potential of organic traffic.

If you write quality honest reviews or provide regular helpful tips and insight, your mailing list will listen to what you have to say.  You should be able to make some sales write off the bat each time you create new content for your site.

Now you don’t have to rely on Google to provide the traffic…you have a loyal army of targeted followers ready to buy.

This becomes extremely handy nowadays, with Google shifting rankings around like crazy.  If you drop from the SERPs you at least have a backup in place – and the backup gets bigger and bigger every day.

If you want to give email marketing a go then I personally use Aweber.com for my mailing list manager. There are others available but I can’t vouch for how good they are as I am happy with Aweber.

There is no right or wrong answer but I do have my own preference that I think uses the best of both worlds…

Each type of site has its own benefits; a mini-site has a clear goal and can make use of exact domain name matches for very fast results – 1 page in a week!

The problem is that they are often created with no scope in mind.  The exact match domain name often makes branding difficult and the pages, as informative as they may be, aren’t something that would make a user want to return or tell their friends about it.  They still require maintenance to keep them ranking on the first page of the SERPs and tracking the progress.

A large authority site on the other hand can make ranking new pages easy and these new pages can be added without upsetting the flow of the site.  The authority site can build up an online presence and become a true brand.   Different monetisation methods can be used depending on the page and keyword.  You can create powerful business opportunities with custom advertising and joint ventures that wouldn’t become available from a 5 page site about 4 slice toasters or yoga mates.

If you plan your large site right you can have a web site that is a great user experience that will have them returning for more after that initial Google search.  This opens up the opportunity of people in your niche talking about your site on their blogs, Twitter, Facebook accounts etc.  This free exposure is priceless…backlinks will flood in if your site is a resource of useful information!

A large site does take work and the results aren’t as fast as a mini-site (with exact match domain).  This puts a lot of people off.  With the right planning though a large authority site will produce faster results from new content over a mini-site as Google will begin to index content almost instantly.

Mini-sites do have a place.  I like to use mini-sites as a way to fund my larger online projects and experiment with my SEO techniques.  Rather than creating an army of 100+ sites that takes all day to track and manage, create a handful at a time and use the boost in income to fund the expansion of a few larger sites that have the potential to become something great online.

The income from the mini sites makes creating the larger sites easier as there is no panic to generate fast results.  You can plan properly and execute carefully without the fear of not having money coming through the door.

If you want to try a new backlinking method or site structure or some other secret SEO technique it is best to try it on mini-sites before risking a large site with history.  The results won’t be as skewed and if it backfires you won’t lose as much work.  It is easier to recreate a mini-site than a large authority site.

Once the large site is up and running and creating a nice income itself, you can cull back some of your mini-sites by flipping them for a lump sum bonus.  Your time can now focus purely on expanding the larger site or creating a new one.  Time won’t be wasted building hundreds of backlinks to hundreds of domains for small returns and trying to follow the ups and downs many keywords face – across many domains.

After 6 months of your large site being online you should start to get massive increases in results as Google learns to trust your domain.  It will be at a stage where you get quicker results be creating a new article on the large site rather than making a new exact match domain from scratch.  This is due to the authority, trust and internal link juice flowing through your site – things wasted on a mini-site.
If you are considering taking over the web with a swarm of mini-sites, take the time to consider if there is a more efficient way to spend your time.  Diversification is great and highly recommended but instead of spreading the work over 100 domains consider a handful of large authority sites instead.

Think of each of your sites as a small business rather than a way to get a few AdSense clicks or Amazon sales here or there.

Take the time to get the niche selection right in the first place and you will save a lot of money and time down the track.

I know this is just common sense but not everyone gets it right.  Many are stubborn; others are just unaware.

I often get emails from people who are struggling to get results and this is usually due to being in a niche with little search traffic, strong competition, or limited ways to monetize.  Even after being told about the lack of scope available to improve, a lot of the people struggling refuse to adapt and are stuck working on a project with little potential – don’t be that person!

There are several elements of niche selection that you need to consider before committing to a website:

• Traffic
• Monetization
• Competition

I like to look at them in that order.  Traffic is the key but is wasted if you can’t monetize it.  Competition takes the longest time to analyse and no point wasting your time on it if the market isn’t worth it to begin with.

First things first…how to find a niche to start with?

Brainstorm!  Start getting used to writing down any idea that pops into your head.  Once you start writing things down on paper other ideas will start flowing from these base ideas.  Start your list by writing down everything you love to do in your spare time.  It is much easier to create content for a subject you genuinely enjoy.

Add to your list any problems that you may have in your life or get asked for advice on.  Other people might see you as an expert on something that you have never really considered pursuing.  If the knowledge is there to begin with it will make content and even content creation a breeze.

The ideas on your paper are a great starting point and usually from this list you can expand out to related niches very easily.

If your list is still small then grab a magazine off the shelf and start flipping through the pages.  Take note of the common subjects and questions being answered.  Look at the advertisers and try and brainstorm from what you see.  Ideas could be types of products, common problems, useful information…

Work backwards.  If you find a product or two in a niche that appears too small, take a step back and find out what niche the sub niche belongs to.  Expand from there.

Still struggling to fill up the paper?  Head over to Amazon.com and start clicking through the categories.  The Non Fiction books are a great place to browse.  Find the best sellers and brainstorm from there.  Head out of the house and make a trip to the library or favourite bookstore and look at the best selling sections there.  Sometimes it is easier to keep a clear and focused head away from the computer.

Your list should be pretty full now…let’s see which ones are worth making a site for.

Traffic

This is the big one; what point is a website if no one sees it?  Like any business, the more people walking through the doors the more money you can make.  Many people neglect this basic qualifier for creating a site.

You can get your traffic from several different places but they all require different skill sets and methods.  Organic (search engine) traffic, social media, video, and paid advertising are all valid options.  Organic is the easiest to qualify and I will go into more detail below but social media and video require a bit of thought.

Content that attracts interest from social media sites is quite a bit different to the usual stuff people write about on affiliate sites.  People on Digg or StumbleUpon aren’t going to be interested in a review of a toaster so you would need to make your content a lot more creative.  If your niche isn’t suited to creative writing techniques that attract the needed viral attention then social media isn’t really an option for getting traffic to your site.

The same goes with video.  If you aren’t equipped or prepared to create video content for a site or the videos already in your niche aren’t attracting much attention then video may not be an option.  If YouTube is loaded with related videos and backed by an active group of viewers then video marketing may be a viable traffic generating option for your site.

Organic Traffic

If your niche isn’t suited to viral social media marketing or attracting attention through videos then the other and most common traffic generation method will be from search engines (mainly Google). The majority of marketers go this route.

Finding out the potential traffic from Google is pretty simple.  You can either use the Google External Keyword Tool or my favourite – Market Samurai, to get the number of searches happening each month (or day for MS).

I have covered this previously here (So You Want to Create a New Niche Website but Don’t Know Where to Start?) but to recap…

Take a niche idea from your notepad and create a new project for the word in Market Samurai and head to the Keyword Research Module…make sure Include Additional and Google Search Keywords is selected.  Generate Keywords and Analyze.

Sort the list of words by broad searches.

From here you can get an idea of what people are searching for – related to your search.  If the numbers are large you know there is traffic available for the niche.  Don’t worry about finding specific keywords yet as we have to make sure it can be monetized first…

Monetization

The traffic is there but what are you going to do with it?  Think of the niche you have chosen and try and think of what the demographic will be after.

Do they want a guide on how to create, succeed, complete, or learn?  Digital products are one way to make some money from information hungry customers.

You can check out sites such as Clickbank to find products created by other marketers that may be suitable to your niche.  If you can’t find a suitable product then that might be a golden opportunity for you to create your own.

Users after information are also great candidates for you to start a mailing list.  Instead of sending them straight to the offer place them on a mailing list and prime them for a sale over time…

If the information for the site is more general and not suitable to a guide or electronic product then have a look at Google AdSense.  If the market is popular amongst advertisers then the clicks you get from AdSense can be very worthwhile.  Have a search for other sites in the niche that are using AdSense on their site.  If the advertisers are related to the niche market then you should get like advertisers on your site too.  Check the sites like SpyFu to get an idea of what the advertisers are paying per click.  You will only get a portion of this on the content network but anything averaging over $2 per click is worthwhile.

If the demographic are chasing products then there are some great options available.  Amazon.com is my favourite.  You can find pretty much any product you can think of there.  Search the site and see what’s available.  If there are a lot of high selling products then Amazon is a great option – especially for niches where AdSense isn’t suitable.

There are sometimes higher paying affiliate programs for Amazon products so you do have room for choice.  Commission Junction often has high paying offers direct with the suppliers.  You can also use Google to find other affiliate programs.  A simple Google search for keyword +affiliate can return some great results.

Another option to lookout for are Cost per Action (CPA) offers.  CPA offers will give you a set amount for each lead you generate for an Affiliate Network.  These can be anything from a simple email submit form to a large survey.  Many of the larger markets pay quite well for a lead so give them some consideration when looking at your options.  You can use this search engine (Offer Vault) to see if there are any CPA offers available for your selected niche.

Sometimes a niche is suited to multiple monetization methods.  If you plan properly you can make great use of this to boost your income significantly.  The beauty market in general is a mix of people looking to solve problems and people looking to buy products…think about if you can capture the people looking for information on a mailing list and using that same mailing list to promote the product reviews you have already written to attract other searches.  You can have a continually growing group of targeted users reading every new review you write – as well as the daily traffic looking at those reviews from Google.

If you can’t find a way to monetize your niche from any of the above methods then drop it now and look at the next one on your list of ideas.

If you are happy that the niche has money in it then let’s see if you can compete for it.

Competition

It is now time to get down to the nitty-gritty.  If you have read my report on competition analysis then you already know what you should be looking for…easy keywords!

Take the list of keywords you generated when looking at the potential traffic and start drilling down into the list to find keywords you can compete for.

I generate keywords in a couple of runs.  From this initial list I look for seed keywords with a broad search of 2000+ times/day.  I go through the list and open the 2 to 3 word combos that are related to the niche into a new tab.  These words will be used to seed more similar keywords.  Make sure the seeds are unique so you don’t repeat yourself down the track (red widget = widget red).

You can now browse through the tabbed keywords and generate a fresh list of keywords – remember to change over “Include Additional Results” to “Ignore Additional Results”.  From the fresh list of keywords set the match type to Exact.  Filter out all keywords with less than 78 results.

I cover this in more detail here in the Let’s Get Some Keywords section.

With nothing but highly searched exact matched keywords remaining you can start doing the competition analysis as described in my free report.  Write down all of the ones that have weak competition into a text file.

If after analyzing all the keywords you still have enough words to make a site with decent traffic you know you have found a niche suitable for a new website.  The site will have sufficient achievable traffic to a monetized site.

If you find that the competition for the current group of keywords is generally a little too strong and the niche supports a product based monetization method – try looking for some products within the niche and repeating the keyword analysis on their names.  It is quite common that the products within the niche are less competitive than the general keywords and the searches are still high.

Still no luck?  Find the big forums in the niche and look for the common questions and terminology that you may not have thought of.  People within a niche may use a different language to those outside…

If the product names and variations are still too competitive and you can’t brainstorm another angle from the forums then give the niche a miss and head to the top and restart the process.

Just remember to be picky at the start to reap the rewards later.  An extra hour, day or even week of researching the niche will save you months of wasting time on a doomed website.

Many people have tasted some sort of success but struggle to move from micro niche sites making only dollars a day to a piece of virtual real estate that you can build a real business around.  They get caught up with a process without seeing the bigger picture.

I am currently assisting a Warrior who is passionate about his niche but is struggling to get solid results.  We thought that it would be beneficial to other new internet marketer’s if we shared what we were discussing and learning to hopefully help them get a foot in the door as well.

As a marketer, I make a great engineer.  I love numbers and stats but you have to forgive my poor writing and communication skills.  If something doesn’t make sense then just hit me up and I’ll try and reword it into English!

So you want to create a new website to monetise but don’t know where to start?

Unlike many, I don’t start off with a monetisation method in mind and go looking for sites to target.  Limiting yourself to a set monetising method already cuts your potential markets and keywords to only a small slither of what is really available.  Getting in your head from the start that you are going to make nothing but an AdSense site means that you will miss all of the products on Amazon and EBay; there might be CPA offers available that are perfect for certain keywords in a niche or high paying Click Bank products.  Your content is also limited.

Say you make a site about weight lifting, if you were to monetise solely by AdSense then you can target certain weight lifting products but the ads being presented are going to be about the niche in general, usually not about the product.  A user after reviews or wants to know where to buy Mega-x hyper-viper 5000 weight benches will not be as likely to click on a new protein powder than on a link to Amazon that gives them more information about where they can buy the Mega-x HV5000.

If you are getting 100 people a day viewing that page then your sales copy should be good enough to sell a weight bench every day.  That will be worth more than the 5 to 10 AdSense clicks.

Another problem with limiting yourself to AdSense is the markets that have a generally low CPC.  Many people who have followed the AdSense manuals are encouraged to skip those words.  Instead of skipping the word find another way to capitalise on it.  There might be a high converting Amazon product that will fit right in.  Maybe you can capture the users’ email address and send them a PLR product or your own product in return.  Sell them related products or services down the track.

If you are making a site for Amazon products don’t ignore the related keywords that are asking for information about the niche.  Your site might be about the Mega-x HV5000 mentioned earlier but while researching you find that someone is looking for Mega-x HV5000 exercises.  They obviously already own the product but might be interested in AdSense ads or joining another mailing list about those exercises.  Create your page for that term targeted for those other methods.

Finding Your Niche Market

The amount of markets available is practically limitless.  Nearly everyone can be profitable in one way or another.  Have a look around the house; read the newspaper; watch TV.  If you don’t have a passion in anything in particular than just write down anything and everything you can think of.  If you do have hobbies and interest in some topics, write them down at the top of your list.

Do not get your mind set on a niche until you know you can get traffic to it.   You have to learn to let go of something that will never work.  If you really want to make a site about the Mega-x HV5000 but the competition is too tough or the search volume is too low and it limits your ability to expand in the future, forget about it.  Move onto the next potential as quick as possible.  It will take a while but once you find a site with truly easy competition you will keep looking for weaknesses in keywords and markets that you shouldn’t be worrying about.

The key to a successful website is quality traffic.  Your niche must have the potential to get this traffic and it is the first step in qualifying your niche.  I won’t enter a market unless I know it can get 1000 unique visitors per day.  This traffic doesn’t have to come straight away as the site launches.  It doesn’t have to come from 1 keyword but if a site I do launch does have success then I want to know that I can improve on it with little extra work. It will give you room to expand.

Just to recap -

• Be open to various monetisation methods.
• Do not focus on a niche if it isn’t working or going to work – know when to walk away.
• Create a list of markets and niches that you can think of.  Prioritise with what you enjoy or know about.
• Keep in mind you want a large potential of traffic – say 1000UV/day.

Let’s Get Some Keywords

Once you have your list of niche ideas it is time to start moving through the list to generate potential keywords.  The tool you use for keyword research really doesn’t matter.  They all just tie into Google’s database so the results will always be similar.  I like to use Market Samurai at the moment because I make wide use of the domain search feature.  The trial version is enough to get your going and the keyword research feature is always free. It has also integrated Domain Samurai so searching for available domains is also easy.

Create a new project for your research and enter in your first niche as the keyword.  Move over to keyword research and from the base niche keyword check Google Synonym Tool, Include Additional, and Google Search Keywords. Generate your keywords.

This first run will be used to find various micro niches inside your niche.  It will also help you find what the real world uses to find the market.  Sometimes what you call an item or service is different to a large percentage of people.  This is particularly true across different Countries.

Click on Analyse Keywords to be taken to the Keyword screen.  This is what Google thinks is relevant to your market.  Keep the Match Type set to Broad – we aren’t looking for keywords yet, just starting points, seed keywords I guess the term is.

Go through your list and add any good looking seed words to new tabs.  The very top of your list will be some very broad terms that you will learn over time not to produce any decent exact keywords from.  Look at the 2 and 3 word combos with a broad search of 2000+.  These seed words will be used to create more similar keywords so don’t waste your time by doubling up.  “Red Widget” will produce the same results as “Widget Red”.  It will usually get the highly searched keywords that the seed “red widget reviews” would produce so there is no point in seeding “red widget reviews”.

You want seed words that contain unique combinations.

You must use some common sense that can’t be taught but the next steps will help you master this first step.  Experience really does help and once you have tried a few times you will understand.  Always keep the process in your mind the next time you do something.

If your list of seed words is small or the search volume is low then skip that niche and move onto the next one.  No point wasting more time on it when there are plenty more to choose from!

Once you have gone through and tabbed out all of the seed words you can switch the match type over to Exact.  Select the filter under Total Searches to 78.  This will give you a list of all words that gets searched 2400/month for your main niche keyword.  I wouldn’t go any lower than that.  There are so many easy keywords available that you will kick yourself down the track wasting your time on them.

Save the list of filtered results to a text file for later use.  This text file will contain all potential keywords for your niche.  Once save, remove the keyword from Domain/Market Samurai and move onto the first seed word one that you created a tab for.

With the seed selected do keyword analysis on the word but this time change the “Include Additional Results” to “Ignore Additional Results”. It is unlikely the additional keywords will be any different to the ones you had earlier so it will just clutter the results.

Generate your fresh set of keywords and move onto analysing them, i.e. change the match type to exact match and set the total results filter to 78.  Save the remaining keywords back to your master list.

Repeat the process for all of the seed words you got out of the initial analysis.  Your potential keywords list should have quite a few results in it now and each one should get you at least a bankable amount of traffic.

Are the Keywords Worth Pursuing? – Competition Analysis

This is probably the area where most people fail when researching a potential niche and/or keywords.  The goal for a marketer who relies on organic traffic is to get into the #1 spot on Google for their targeted keyword.  The next best result is landing somewhere on the first page.  This is achievable for most keywords after an appropriate amount of work is put in but for beginners who haven’t tasted success it is best to aim for the words that are very easy to rank well for.

Firstly, the number of pages with the words in the title, URL, description, or contain the phrase etc are not your competition.  They can give you a guide to what’s out there but it gives no indication of the difficulty to rank well for a keyword.

A page will rank well for a keyword based first on its relevance and secondly on its trust and authority.  Relevancy can be achieved by anyone, trust and authority cannot.

The basic way a modern search engine works is that when a search is initiated it creates a pool of results that are relevant to a term and then re-sorts those results based on its trust.  The final result is what the user sees.

PageRank (PR) is a representation of a page’s trust for the Google search engine.  PageRank is generated through backlinks to the page (BLP).  On-site SEO as well as the type of backlink creates the relevancy (I won’t get into an argument at the moment about anchor text or content creating this relevance).

Our competition is everyone above the position we want to achieve – the top 10 of Google results.

Know that on-site SEO factors can be achieved very easily so not a deciding factor.

Knowing that PR and BLP are key factors to a well ranked page, we now look for sites where the PR and BLP are low.  There are several tools that will do this – Market Samurai (paid with a free trial), or SEO Quake Firefox Plug-in (free but a little more fiddly).

With your list of potential keywords that you created earlier, move through each one in your software of choice and start looking at the top 10 results.  Focus on nothing but the PageRank and Backlinks to the Page.

You don’t have to do this but I add the data to an Excel spread sheet for each keyword in my list. Each row is a new keyword.  The first column is for the keyword; the next 10 are for the PR to the page of the top 10 results; the next 10 are the BLP to the top 10.  I then have a column for the average PR and the average BLP.  I create conditional formatting to highlight the average PR cell (green) for any keyword with an average top 10 PR of less than 2.  I do the same for keywords with an average BLP of less than 20.

I sort the data from lowest BLP to highest.  If I have a bunch of keywords highlighted green then I know I am on a winner.  Each of those keywords will be easy to dominate with little external backlinking.  Make sure that the total traffic from your group of filtered keywords is enough to create a site out of (I am looking for 1000 uniques/day).

Here are a couple of screen shots from Market Samurai of keywords that I rank #1 for.  It will give you an idea of what an easy keyword really looks like.

These filtered keywords will be the starting point of your new niche.  If the traffic isn’t there due to excessive competition then once again move onto a new one.  If the traffic is there, don’t discard the keywords that failed the competition filter.  These words may still be achievable but just not ideal to get the ball rolling.  As backlinks, age and authority increases with time these other words can start to come into play.  Using a high broad match as the starting points for your seed words will also give you room to move and the potential for a lot of long tail phrases.

Before you commit on using the niche go through each keyword phrase and start creating a mental picture of the type of site you are going to create.  Think of a way to monetise each phrase to try and get the ball rolling.  Think of long term goals too.  The keywords may make you lean towards something other than an affiliate or either a PPC type site.

I also recommend that you repeat the entire process for as many niches in your original list of ideas before proceeding.  It won’t be until you have seen the number of searches and competition levels of numerous keywords and markets before you get a real feel of what an easy niche really is.

Keep your mind open and realise that you now at least have a group of keywords with a lot of traffic potential to build your first niche site from.

There are many plugins available to display Google Adsense on a WordPress blog but the one I choose to use is Simple Adsense Insertion (SAI). To use this plugin you simply insert your Adsense campaign code into one of the SAI campaigns and then use the provided tags ( or “echo show_ad_camp_1();”) to position them throughout your site.

To display an ad unit under the title of each post you will need to edit your themes template:

1.  Go to you WordPress Admin page.
2.  Download and install Simple Adsense Insertion using the built in plugin browser.

Simple Adsense Insertion Settings

3.  Go to the plugin settings for Simple Adsense Insertion and add in your Google Adsense code and copy down the tag for your campaign “echo show_ad_camp_1();” for example.

Theme Template Editor

4.  You now need to modify the templates to insert your campaign onto your site. Browse to “Appearance > Editor”

Theme Template List

5.  On the right hand side of the page you need to select the Main Index Template (index.php).  This is the main file for your public site so be careful not to modify the wrong thing.  If you are unsure on how to backup the file off an FTP then I recommend copying all of the text from the text-area into notepad and saving it for safe keeping.  If things go wrong you can always copy the text back.

6. The next step will vary slightly depending on the theme that you use and the way it outputs the posts.  You need to browse through the index.php file and find where the content of a post is sent to the browser.  The easiest to find this is use your browsers find function and look for “the_content(“.   This should be positioned in between a <div> tag with an id of something like “content”, “entry”, or “story”.  This is all theme dependant.

To display your ad unit before the post’s content  simply add “<?php echo show_ad_camp_1(); ?>” before “the_content(” but after the opening <div id=”content”>.
7.  You can now save the changes to the file and have a look at the result on your home page.  There should be a Google Ad Unit displayed before the content of each post now.

One of the problems of adding the ad unit to each post is that Google only lets you display three units per page.  If you look at posts after the top 3 you will either have a large chunk of space or a non paying ad in its place, depending on your Google AdSense settings.

To get around this problem a counter can be added to the index.php inside the loop that makes the posts.  When this counter is less than 4 display a Google Ad, when it is equal or greater display nothing (without the large blank space) or display an ad from another affiliate.

Adding a counter is quite simple.  Firstly find the start of the loop used to display posts.  For most themes it will look something like

<?php while (have_posts()) : the_post(); ?>

Directly above  this line add the following code so it looks like this:

<?php $totalPosts = 0; ?>
<?php while (have_posts()) : the_post(); ?>

To increment the totalPosts  counter add the following code directly under the opening of the while loop:

<?php $totalPosts = 0; ?>
<?php while (have_posts()) : the_post(); ?>
<?php $totalPosts++; ?>

Now go down to where you added “<?php echo show_ad_camp_1();  ?>“.  Change this to:

<?php
     if( $totalPosts <= 3 )
     {
          echo show_ad_camp_1();
     }
     else
     {
          //add other ad campaigns here
     }
?>

If you have other ads to display that use php code then simply place that code inside the else statement {}.

Save these changes and go and look at your home page now.  It will no longer have blank spots or ugly unwanted ads on post four and after.